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When you create an ad in Aytada, the wizard asks you to configure a set of creative settings before any AI generation begins. These settings are not cosmetic preferences — each one injects specific instructions into the AI’s script, scene, and voiceover prompts. Choosing the right combination produces ads that feel native to your audience, your platform, and your brand’s competitive context. All settings are optional. Aytada uses smart defaults when you skip a field, but configuring them accurately produces noticeably better output.

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Business type

Business type tells the AI which visual storytelling approach to use. A physical product ad needs to show the object in use. A SaaS ad needs to show outcomes and workflow relief. Selecting the wrong type can result in a mismatched visual approach even when every other setting is correct.

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Industry context

Industry context loads a set of industry-specific data into the AI prompt: pain points, aspirations, aesthetic notes, and hook angles that resonate with buyers in that space. It works alongside business type — business type shapes visuals while industry shapes language and emotional triggers.
If your business spans multiple industries (for example, a fitness supplement brand), pick the industry your target audience identifies with most strongly, not the one that describes your product category.

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Creative style

Creative style sets the narrative approach for every scene in your ad. It determines the structure of the story — whether it opens with a benefit, a character struggling, a trending meme format, or a shocking visual. Use this table to match a style to your campaign goal.

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Persuasion trigger

Persuasion trigger applies one of Cialdini’s six principles of influence to shape the tone, hook structure, and CTA of the entire ad. The voiceover engine also uses this setting to select the best-matched voice from the ElevenLabs library.

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Target avatar

The target avatar field replaces generic demographics with a specific person defined by two attributes:
  • Grind — their current struggle or frustration
  • Gold — their aspirational identity or desired outcome
Aytada uses this to engineer what it calls an Identity Makeover in the ad narrative: the script bridges the avatar’s current pain to their desired status, making the product feel like the natural path between who they are now and who they want to become. Example input:
An overworked designer who wants to be a respected studio owner.
The AI interprets this as: the avatar’s Grind is being overworked and undervalued; their Gold is running a respected creative studio. Every hook, scene, and CTA in the script is written to speak to that specific transformation.
The more specific your avatar description, the more targeted the output. “A busy professional” produces generic hooks. “A freelance copywriter drowning in client revisions who wants to run a productized service” produces hooks that stop the right person mid-scroll.

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Viral hook framework

The hook framework controls the opening line and structural pattern of your ad. All six options are derived from high-converting short-form ad patterns.
Pair hook framework with persuasion trigger deliberately. Identity-Callout works well with Liking (both lead with empathy). Authority Pattern Interrupt pairs naturally with Authority. Problem-Agitation pairs with Scarcity for high-urgency sales ads.

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How settings combine

Every setting you configure is injected into the same AI prompt. The script generator combines industry pain points, the avatar’s Grind/Gold arc, the persuasion trigger’s narrative rule, the hook framework’s opening pattern, and the creative style’s narrative approach into a single unified brief. The scene generator then adapts camera angles, lighting, and environment descriptions based on business type and creative style. You do not need to configure all settings to get good output. Start with business type, creative style, and target avatar for the highest impact per field filled in.