Documentation Index
Fetch the complete documentation index at: https://docs.aytada.app/llms.txt
Use this file to discover all available pages before exploring further.
When you create an ad in Aytada, the wizard asks you to configure a set of creative settings before any AI generation begins. These settings are not cosmetic preferences — each one injects specific instructions into the AI’s script, scene, and voiceover prompts. Choosing the right combination produces ads that feel native to your audience, your platform, and your brand’s competitive context.
All settings are optional. Aytada uses smart defaults when you skip a field, but configuring them accurately produces noticeably better output.
Business type
Business type tells the AI which visual storytelling approach to use. A physical product ad needs to show the object in use. A SaaS ad needs to show outcomes and workflow relief. Selecting the wrong type can result in a mismatched visual approach even when every other setting is correct.
| Business type | Visual approach | Examples |
|---|
| Physical Product | Product-centric | Skincare serums, headphones, shoes |
| Digital Product | Outcome-centric | Online courses, templates, presets |
| SaaS | Outcome-centric | Scheduling tools, CRMs, analytics |
| Service | Transformation-centric | Coaching, consulting, cleaning |
| Creator/Personal Brand | Personality-centric | YouTubers, influencers, coaches |
| Restaurant/Food | Sensory-centric | Restaurants, meal kits, beverages |
| Real Estate | Lifestyle-centric | Property listings, developments |
| Fitness/Health | Transformation-centric | Gyms, supplements, programs |
| Education | Outcome-centric | Schools, bootcamps, tutoring |
| E-commerce Brand | Product-centric | Multi-product DTC brands |
Industry context
Industry context loads a set of industry-specific data into the AI prompt: pain points, aspirations, aesthetic notes, and hook angles that resonate with buyers in that space. It works alongside business type — business type shapes visuals while industry shapes language and emotional triggers.
| Industry key | Covers |
|---|
tech_saas | Software products, developer tools, productivity apps |
beauty_skincare | Cosmetics, skincare routines, personal care |
fashion | Clothing, accessories, lifestyle brands |
fitness | Gyms, supplements, training programs, wellness |
food_restaurant | Restaurants, meal kits, food products, beverages |
real_estate | Property listings, developments, investment |
education | Schools, bootcamps, online learning, tutoring |
general | Default fallback for any industry not listed above |
If your business spans multiple industries (for example, a fitness supplement brand), pick the industry your target audience identifies with most strongly, not the one that describes your product category.
Creative style
Creative style sets the narrative approach for every scene in your ad. It determines the structure of the story — whether it opens with a benefit, a character struggling, a trending meme format, or a shocking visual. Use this table to match a style to your campaign goal.
| Style | Best for | Narrative approach |
|---|
| Direct Response | Product launches, sales events | Lead with the biggest benefit, stack features, close with urgency |
| Storytelling | Premium or emotional brands | Character arc: struggle → discovery → transformation |
| UGC Style | Gen Z audiences, authenticity-first brands | Casual, phone-recorded feel; honest, unfiltered testimonial tone |
| Day in the Life | Lifestyle product integration | Natural product use woven into an aspirational daily routine |
| Before/After | Transformation-focused products | Dramatic contrast between the before and after states |
| Trend/Meme Native | Platform-native virality, Gen Z | Hijack a trending format or sound with a brand-specific twist |
| Cinematic | Luxury brands, premium products | Visual spectacle, minimal copy, aspirational imagery |
| Educational | Complex or technical products | Teach something valuable; position the product as the enabler |
| Emotional | Brand awareness campaigns, social causes | Pure emotional storytelling with subtle brand presence |
| Shock/Curiosity | Scroll-stopping reach, viral goals | Open with something bizarre or unexpected; create a knowledge gap |
Persuasion trigger
Persuasion trigger applies one of Cialdini’s six principles of influence to shape the tone, hook structure, and CTA of the entire ad. The voiceover engine also uses this setting to select the best-matched voice from the ElevenLabs library.
| Trigger | Narrative rule | Voice tone |
|---|
| Reciprocity | Lead with an actionable tip; pivot to the product as “do it faster” | Warm, helpful, instructional |
| Consistency | Open with a yes-or-no question the viewer must answer “yes” to | Relatable, conversational |
| Social Proof | Emphasize user counts, reviews, and community — “Join 10,000 others” | Energetic, community-focused |
| Authority | Establish credibility instantly — “Backed by science”, “Used by pros” | Confident, authoritative |
| Liking | Lead with relatable flaws and raw honesty before the solution | Casual, empathetic, raw |
| Scarcity | Build desire mid-ad; pivot to intense scarcity in the CTA | Urgent, exciting, fast-paced |
Target avatar
The target avatar field replaces generic demographics with a specific person defined by two attributes:
- Grind — their current struggle or frustration
- Gold — their aspirational identity or desired outcome
Aytada uses this to engineer what it calls an Identity Makeover in the ad narrative: the script bridges the avatar’s current pain to their desired status, making the product feel like the natural path between who they are now and who they want to become.
Example input:
An overworked designer who wants to be a respected studio owner.
The AI interprets this as: the avatar’s Grind is being overworked and undervalued; their Gold is running a respected creative studio. Every hook, scene, and CTA in the script is written to speak to that specific transformation.
The more specific your avatar description, the more targeted the output. “A busy professional” produces generic hooks. “A freelance copywriter drowning in client revisions who wants to run a productized service” produces hooks that stop the right person mid-scroll.
Viral hook framework
The hook framework controls the opening line and structural pattern of your ad. All six options are derived from high-converting short-form ad patterns.
| Framework | Opening pattern |
|---|
| Identity-Callout | ”If you are a [specific avatar] who struggles with [grind], stop scrolling.” |
| Micro-Commitment | ”Raise your hand if your [pain] is ruining your [desired outcome].” |
| Authority Pattern Interrupt | ”Stop doing [common advice]. Here is what the top 1% actually do.” |
| Exclusive Tribe | ”This is the secret tool [N] [avatars] are using that you don’t know about yet.” |
| Problem-Agitation | ”You know when [frustrating situation]? Here is why that’s costing you [metric].” |
| Contrarian Reveal | ”Everything you’ve been told about [topic] is wrong. Here is the truth.” |
Pair hook framework with persuasion trigger deliberately. Identity-Callout works well with Liking (both lead with empathy). Authority Pattern Interrupt pairs naturally with Authority. Problem-Agitation pairs with Scarcity for high-urgency sales ads.
How settings combine
Every setting you configure is injected into the same AI prompt. The script generator combines industry pain points, the avatar’s Grind/Gold arc, the persuasion trigger’s narrative rule, the hook framework’s opening pattern, and the creative style’s narrative approach into a single unified brief. The scene generator then adapts camera angles, lighting, and environment descriptions based on business type and creative style.
You do not need to configure all settings to get good output. Start with business type, creative style, and target avatar for the highest impact per field filled in.