Credits are the only currency in Aytada. There are no tokens, no compute units, and no hidden per-API fees — every action has a fixed credit cost displayed before you commit. You buy a credit pack once and use it at your own pace; credits never expire. The goal is to let you explore ideas freely and only pay when you produce something you actually want to keep.Documentation Index
Fetch the complete documentation index at: https://docs.aytada.app/llms.txt
Use this file to discover all available pages before exploring further.
What is free
The following activities cost zero credits. You can run them as many times as you like without spending anything.- Ideas generation — the first run of the AI brainstorming step for any campaign
- Scene breakdown — splitting your script into individual visual scenes
- Standard Campaign Strategy — generating Audience, Messaging, and Goals for your campaign
Credits are only deducted at the moment of generation. If a generation fails, the credit is not charged — the deduction and the save are atomic: both succeed or neither does.
Credit costs by action
Writing and strategy
| Action | Credits |
|---|---|
| Ideas generation (first run) | 0 |
| Ideas reroll — Standard | 2 |
| Ideas reroll — Premium (Claude Opus) | 5 |
| Script — Standard | 2 |
| Script — Premium (Claude Opus) | 5 |
| Campaign Strategy — Standard | 0 |
| Campaign Strategy — Premium (Claude Opus) | 20 |
| Scene breakdown | 0 |
Video production
Video costs depend on the quality tier and the number of scenes. Credits are charged per scene.| Quality tier | Cost per scene |
|---|---|
| Standard | 15 credits |
| Pro | 40 credits |
| Ad length | Scenes | Standard total | Pro total |
|---|---|---|---|
| Short | 3 | 45 cr (video) | 120 cr (video) |
| Standard | 5 | 75 cr (video) | 200 cr (video) |
| Extended | 7 | 105 cr (video) | 280 cr (video) |
Typical full ad costs
| Ad format | Quality | Approx. total |
|---|---|---|
| Short (3 scenes) | Standard | ~55 cr |
| Standard (5 scenes) | Standard | ~85 cr |
| Standard (5 scenes) | Pro | ~210 cr |
| Extended (7 scenes) | Standard | ~115 cr |
| Extended (7 scenes) | Pro | ~295 cr |
Static and audio assets
| Action | Credits |
|---|---|
| Voiceover | 5 |
| Video stitch | 5 |
| Background music | 5 |
| Ad banner | 4 |
| Social flyer | 5 |
| Brand jingle | 5 |
Credit packages
Credits are sold in three one-time packages. Prices are shown in USD globally; South African users are charged in ZAR at checkout.| Package | Credits | Price (USD) | Approx. standard ads |
|---|---|---|---|
| Starter | 250 | $19 | ~3 standard ads |
| Creator | 700 | $49 | ~8 standard ads |
| Business | 1,500 | $99 | ~17 standard ads |
How the credit check works
Before you click Generate, Aytada shows you the exact credit cost for that step. If your balance is too low, the Generate button is disabled and you will see a prompt to top up your credits.Balance check
When you open the Studio or reach a generation step, Aytada fetches your live credit balance and displays it in the header.
Cost estimate
The Generate button for each step shows the credit cost inline — for example, “Generate video (75 cr)” for a Standard 5-scene ad.
Purchasing credits
Go to Credits in the dashboard sidebar to view your balance, transaction history, and available packages. Payments are processed via PayPal (USD, global) or Paystack (ZAR, South Africa). After a successful purchase you receive a confirmation email and your balance updates immediately.View credit packages
Compare packages and purchase credits from your dashboard.