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Documentation Index

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Brand identity in Aytada is the foundation that every ad asset you produce draws from. When you attach a brand to a campaign, the AI uses your colors for banners and flyers, your voice profile for voiceover tone and pacing, and your phonetic pronunciation hint to ensure the ElevenLabs TTS engine says your brand name correctly. Setting up a brand once means every future ad inherits that consistency automatically.

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What brand identity does

When you create a brand in Aytada, the AI extracts or generates:
  • Color palette — primary, secondary, and accent hex values used in banners, flyers, and on-screen text
  • Brand voice — a short description of your tone (e.g., “confident and direct”) injected into script and voiceover prompts
  • Creative guidelines — three to five rules the AI follows when writing hooks and scenes (e.g., “always lead with a problem, never mention price before value”)
  • Tagline — a short positioning statement used as context in script generation
If you upload a logo and provide a description, the Refine with AI feature analyses both and suggests all of the above automatically.

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Setting up a brand

1

Go to the Brands dashboard

Navigate to /dashboard/brands and click New Brand.
2

Enter the brand name

Type your brand or business name. This is required — all other fields are optional but recommended.
3

Upload a logo

Click Upload Logo and select an image file. Once uploaded, if you have also entered a name and description, the AI automatically triggers brand identity refinement and pre-fills colors, tagline, voice, and guidelines based on what it sees in the logo.
4

Enter a description

Describe what your business does or sells in a sentence or two. The more specific you are, the better the AI-suggested identity will be. Example: “A DTC skincare brand for women in their 30s focused on retinol-based nighttime routines.”
5

Add a phonetic pronunciation

In the Phonetic Pronunciation field, type how your brand name should sound when spoken aloud. For example, if your brand is AYTADA, enter Ayy-tah-dah. This hint is injected as a phonetic directive into every voiceover segment so the TTS engine pronounces your brand correctly.
6

Select your business type

Choose from the dropdown. Business type tells the AI which visual approach to use — product-centric for physical goods, outcome-centric for SaaS, transformation-centric for fitness brands, and so on.
7

Review or refine the AI-suggested identity

If you entered a name and description, click Refine with AI to generate a suggested identity. Review the proposed tagline, brand voice, color swatches, and guidelines. Edit any field directly in the panel, then click Accept & Create Brand.
You can skip the AI refinement entirely and enter colors and voice manually. Click Accept & Create Brand at any point once you have a name.

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How the AI uses your brand

Once a brand is linked to a project or campaign, Aytada pulls from it at several points in the production pipeline:

Script generation

Brand voice and guidelines are injected into the script prompt so hooks and CTAs match your tone, not a generic default.

Voiceover

The phonetic pronunciation hint is embedded in the voiceover text so ElevenLabs v3 or Gemini Flash TTS says your brand name exactly as intended.

Banner and flyer generation

Primary, secondary, and accent colors are passed to the image generation prompt so banners use your palette rather than an arbitrary color scheme.

Scene direction

Visual style guidelines shape camera, lighting, and environment descriptions in generated scene prompts to stay on-brand.

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Brand profile: phonetic pronunciation

The phonetic pronunciation field is specifically designed to fix a common TTS problem: AI voices mispronounce unfamiliar brand names by falling back to phonetic rules that do not match your intended pronunciation. When you add a hint like Ayy-tah-dah, Aytada injects a directive such as:
“Pronounce the brand name as ‘Ayy-tah-dah’ throughout all voiceover segments.”
This directive is prepended to the voiceover text before it is sent to ElevenLabs. The result is a consistent, correct pronunciation across every ad asset you produce for that brand.
Phonetic pronunciation is optional. If you leave it blank, the TTS engine uses its default phonetic interpretation of your brand name.

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Managing multiple brands and products

Aytada separates brands from products. A brand is the parent identity (e.g., your company). A product lives under a brand and represents a specific item or offering (e.g., a particular supplement SKU or SaaS plan tier).
  • Brands dashboard at /dashboard/brands — create, view, and manage all your brand profiles
  • Products dashboard at /dashboard/products — create products under a brand; each product can have its own description, images, and target audience that override brand-level defaults when generating ads
This structure lets you manage multiple clients, sub-brands, or product lines under one Aytada account. When you start a new campaign, you select which brand and product it belongs to, ensuring the correct identity is applied throughout.
If you manage ads for multiple clients, create a separate brand for each client. Credits are shared across all brands on a single account, but all brand data is isolated per user.