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Documentation Index

Fetch the complete documentation index at: https://docs.aytada.app/llms.txt

Use this file to discover all available pages before exploring further.

The Campaign Hub is the top-level workspace for every campaign you create in Aytada. Instead of hunting through separate lists for your video, banner, flyer, and jingle, the Hub shows every asset produced under one campaign in a single view. It also surfaces the strategic framework that drove those assets — and lets you edit it in place without leaving the page.

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What is the Campaign Hub

The Campaign Hub lives at /dashboard/campaigns/[id]. Each campaign you create gets its own Hub, accessible from the Ad Campaigns list at /dashboard/campaigns. Opening the Hub gives you three things at once:
  • The campaign’s strategic framework (Audience, Messaging, Goals)
  • Every asset produced for this campaign — videos, banners, flyers, jingles, and scripts — in the Campaign Assets tab
  • Saved ad ideas in the Idea Board tab, ready to be turned into full productions
The Campaign Hub does not replace the Project Studio. It is the organizational layer above it. You navigate to individual Project Studios from inside the Hub.

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Viewing all assets for a campaign

The Campaign Assets tab shows every asset linked to this campaign. You can filter the grid by asset type using the Show dropdown:
Filter valueAsset types shown
All AssetsEvery asset
VideosRendered video ads
BannersStatic ad banners
FlyersSocial flyers
JinglesAudio jingle tracks
ScriptsScript-only assets
Each asset card displays a preview thumbnail, the asset type badge, and the hook or title. Two actions appear on every card:
  • Open in Studio — navigates to the Project Studio for that asset so you can continue editing or rendering
  • Unlink from Campaign — removes the asset from this campaign’s Hub; the project is preserved in My Videos
Use the Idea Board tab to store brainstormed concepts before committing credits to production. Saved ideas can be converted into full ads at any time with the Turn into Ad button.

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Editing strategic frameworks in the Hub

Every campaign has a Strategic Framework card in the Hub. The framework contains three editable sections: Audience, Messaging, and Goals. The AI Strategist populates these automatically when you run a campaign strategy, but you can edit them manually at any time.
1

Open the Campaign Hub

Go to /dashboard/campaigns, then click the campaign you want to edit. The Hub loads with the current strategic framework displayed.
2

Enter edit mode

Click Edit Manual in the Strategic Framework card header. All three sections — Audience, Messaging, and Goals — switch to editable fields simultaneously.
3

Edit Audience

Update the avatar description, modify or remove pain points, and add new ones with the + Add button.
4

Edit Messaging

Change the awareness stage from the dropdown, update the core message, and add or remove hook angles.
5

Edit Goals

Select a primary KPI (ROAS, CTR, CPA, or CPC) and enter a target goal value such as “4x”.
6

Save the framework

Click Save Framework. Changes are saved and reflected immediately in the Hub.
To discard your changes, click Cancel before saving.

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Refining strategy with AI

If you want the AI to regenerate your strategic framework rather than editing manually, click Refine with AI (20 cr) next to the Edit Manual button. The strategist uses Claude Opus 4.7 to produce new audience targeting, messaging pillars, and hook angles based on the campaign’s product and awareness stage.
AI strategy refinement costs 20 credits and requires sufficient balance before the button becomes active. The existing framework is overwritten when the new strategy is saved.
Every asset card in the Campaign Assets grid has an Open in Studio link. Clicking it takes you directly to the Project Studio for that specific ad project, where you can generate scenes, render video, add voiceover, stitch the final cut, or download banners and flyers. When you are ready to add a new asset to the campaign, use the Create New Ad button in the Hub header. It opens the wizard with your brand and product pre-populated, so the new project is automatically linked to the campaign.

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Campaign-level organization

All assets inside a campaign share the same top-level configuration set when the campaign was created:

Business type

Determines the visual approach — product-centric, outcome-centric, transformation-centric, and so on — used by the AI for every asset in this campaign.

Industry

Injects industry-specific pain points, aspirations, and aesthetic notes into scripts, scene prompts, and banner copy.

Awareness stage

Controls how the AI frames messaging — from curiosity hooks with no product mention (Unaware) to scarcity-heavy CTAs (Most Aware).

Creative style

Sets the narrative approach for video assets — Direct Response, Storytelling, UGC Style, Cinematic, and seven others.

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Cross-asset consistency

Because all assets in a campaign share the same configuration, your video, banner, flyer, and jingle stay visually and tonally coherent without extra effort. Specifically:
  • Brand identity — colors, logo, voice, and phonetic pronunciation from the linked brand profile are applied to every asset
  • Creative style — the visual approach (product-centric, transformation-centric, etc.) is the same across static and motion assets
  • Awareness stage — messaging depth and CTA intensity match across formats, so a Most Aware video and its companion banner both lead with urgency and offers
To change the awareness stage or creative style for a single asset without affecting the rest of the campaign, open that asset in its Project Studio and adjust the settings there. Campaign-level settings are defaults, not locks.