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A Campaign is the top-level container for all the marketing assets you produce around a single product or promotion. Instead of managing isolated files, you work from one shared context — the same brand identity, awareness stage, and creative strategy flows into every asset type you generate. Whether you produce a 30-second video ad today and a social flyer tomorrow, both live in the same Campaign and inherit the same strategic setup.

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The Campaign Hub

Every campaign has a Campaign Hub, accessible at /dashboard/campaigns/[id]. Think of it as your command center: it surfaces every asset generated under the campaign, lets you manage the underlying strategy, and gives you shortcuts to create new assets or re-generate existing ones.

Video ads

Cinematic short-form ads for TikTok, Instagram Reels, and YouTube Shorts.

Ad banners

Typography-first display banners with AI-composited product photos.

Social flyers

Flyers and posters for events, launches, and brand awareness.

Brand jingles

Audio jingles and background tracks tailored to your brand tone.

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Campaign strategy

At the top of the Campaign Hub you’ll find three editable strategy pillars. These shape the AI prompts used for every asset in the campaign — change them and your next generation reflects the update immediately.
Describe the specific person you are targeting: their current struggle, their desired outcome, and the context in which they will see your ad. The more specific you are, the sharper the AI’s creative choices become.
Capture the core message your campaign needs to communicate. This is the single most important thing you want the audience to take away — your key benefit, differentiator, or emotional hook.
Define what success looks like. Are you driving cold traffic to a landing page, retargeting warm leads, or pushing an existing customer toward a repeat purchase? The goal shapes the awareness stage and creative style the AI prioritises.
You can edit any strategy pillar directly in the Campaign Hub. Click the field, make your changes, and your next generation picks up the updated context automatically.

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Projects within a campaign

Each time you run a generation — a video, a banner, a flyer, or a jingle — Aytada creates a Project inside the campaign. A Project records every step of the pipeline: the idea, script, scenes, individual asset files, and the final rendered output. You can have multiple Projects in one Campaign. This is useful when you want to A/B test different creative styles, ad lengths, or awareness stages without losing your earlier work.

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Project statuses

As your assets move through the AI pipeline, the Project status updates in real time. The My Videos page polls for changes every eight seconds when any project is active.
If a project reaches failed status, no credits are deducted for the step that failed. Credits are deducted atomically at the moment of generation — if the generation does not complete, the deduction does not happen.

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Saving drafts and resuming later

After generating a script and scene breakdown you can save the project as a draft without spending credits on video rendering. Your script and scenes are stored, and you can return to the project from My Videos at any time to continue from where you left off.
1

Generate a script

Complete the Create Ad wizard through the script step. The project is saved automatically once the script is written.
2

Save as draft

Exit the Studio or close the browser. The project remains in your My Videos list with a Continue in Studio button.
3

Resume later

Open My Videos, find the draft project, and click Continue in Studio to pick up at the scene or rendering step.
Drafts persist indefinitely. There is no automatic expiry on saved projects.