> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aytada.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Get started with Aytada

> Create a free account, generate your first ad concept at zero cost, and render a finished video ad or static asset in a few steps.

Aytada is designed to get you from product description to finished marketing asset quickly. The strategy and ideation phases are entirely free — you can brainstorm concepts, read a full AI-written script, and review the scene breakdown before spending a single credit. Credits only come into play when you render your final asset.

<Steps>
  <Step title="Create a free account">
    Go to [aytada.app](https://aytada.app) and sign up. No credit card is required at signup. Your account starts with zero credits, but you can explore the idea board and script generator straight away at no cost.

    <Note>
      If you are in South Africa, Aytada automatically shows pricing in ZAR and uses Paystack for payment. Everywhere else, you will see USD pricing and a PayPal checkout.
    </Note>
  </Step>

  <Step title="Create your first campaign">
    From the dashboard, click **New campaign**. Give your campaign a name — this becomes the hub where all your assets live (video ad, banners, flyers, jingle).

    You will also set your:

    * **Business type** — e.g., Physical Product, SaaS, Service, E-commerce Brand
    * **Industry** — e.g., Beauty & Skincare, Fitness, Tech/SaaS
    * **Creative style** — e.g., Direct Response, UGC Style, Cinematic
    * **Awareness stage** — where your target audience currently sits on the [5 Stages of Customer Awareness](/concepts/awareness-stages)

    These settings shape every script, scene, and asset the AI produces for this campaign.
  </Step>

  <Step title="Generate ideas for free">
    Click **Generate ideas**. Aytada uses DeepSeek V4 Flash (0 credits) to produce three distinct ad concepts based on your product and awareness stage. Each concept includes a hook angle, narrative approach, and suggested creative style.

    Browse the ideas on the Idea Board. You can regenerate ideas at any time — the initial generation is always free. If you want higher-quality concept rewrites, you can use Standard (2 credits) or Premium (5 credits) rerolls.

    <Tip>
      Save any ideas you like. They persist in your campaign so you can come back later and build a script from a concept you explored days ago.
    </Tip>
  </Step>

  <Step title="Generate a script">
    Select an idea and click **Generate script**. Choose your script tier:

    | Tier     | Model           | Cost      |
    | -------- | --------------- | --------- |
    | Standard | GPT-5.5         | 2 credits |
    | Premium  | Claude Opus 4.7 | 5 credits |

    The script is structured in four sections that map directly to the Hook → Problem → Solution → CTA arc Aytada uses for every video ad. The Premium tier produces more nuanced copy with deeper awareness stage alignment and stronger persuasion triggers.

    <Note>
      Scripts are saved automatically. You can close the window and return to your draft from the [Project library](/studio/project-library) at any time.
    </Note>
  </Step>

  <Step title="Generate scenes for free">
    Once your script is ready, click **Generate scenes**. Aytada breaks the script into individual visual scenes — each with a camera direction, environment description, and lighting note. Scene generation uses DeepSeek V4 Flash and costs **0 credits**.

    You will see one scene per act (3 scenes for Short ads, 5 for Standard, 7 for Extended). Review the scene descriptions and edit any you want to adjust before rendering.
  </Step>

  <Step title="Render your video">
    Click **Render video** to generate the actual video clips. Choose your quality tier and ad length first, as these determine the credit cost:

    | Ad length | Scenes | Standard cost | Pro cost      |
    | --------- | ------ | ------------- | ------------- |
    | Short     | 3      | \~55 credits  | \~135 credits |
    | Standard  | 5      | \~85 credits  | \~215 credits |
    | Extended  | 7      | \~115 credits | \~295 credits |

    Standard tier renders at 720p (Wan 2.7 / Kling V3 Standard). Pro tier renders at 1080p (Kling V3 Pro). If the primary model is unavailable, Aytada automatically falls back to a secondary model — you never see an error when a single model goes down.

    Video generation runs in parallel across all scenes, so the total wait time is roughly the render time of one scene, not the sum of all scenes.

    <Tip>
      If you have a product photo, upload it before rendering. Aytada uses it as the starting frame for the hook scene (Image-to-Video mode), which anchors the visual to your actual product.
    </Tip>
  </Step>

  <Step title="Add a voiceover">
    After all scenes have rendered, click **Generate voiceover**. Aytada uses ElevenLabs v3 via fal.ai (5 credits) to synthesise a voiceover from your script. The voice is automatically selected based on your chosen persuasion trigger — for example, an Authority trigger uses a confident, clear male voice, while a Liking trigger uses a casual, empathetic tone.

    If ElevenLabs is unavailable, Aytada automatically falls back to Gemini 3.1 Flash TTS with no action required from you.
  </Step>

  <Step title="Stitch and download">
    Click **Stitch video** (5 credits). Aytada sends your scene clips and voiceover to Shotstack, which assembles them into a single MP4 with the voiceover mixed over the visuals. Rendering typically completes within two minutes.

    When the final video is ready, you will receive an email notification. Open your project in the [Campaign hub](/studio/campaign-hub) and click **Download** to save your finished ad.
  </Step>
</Steps>

## Generate static assets

You can create banners, flyers, and jingles from the same campaign context without going through the full video pipeline. Open your campaign, scroll to the asset type you want, and click generate.

| Asset        | Cost      | Notes                                  |
| ------------ | --------- | -------------------------------------- |
| Ad banner    | 4 credits | GPT Image 2 + Bria product compositing |
| Social flyer | 5 credits | Ideogram V3 + Bria pipeline            |
| Brand jingle | 5 credits | MiniMax / ACE-Step / ElevenLabs Music  |

All static and audio assets inherit your campaign's brand identity, creative style, and awareness stage configuration.

## Buy credits

When you are ready to render, go to **Dashboard → Credits** and purchase a package:

| Package  | Credits | Price (USD) |
| -------- | ------- | ----------- |
| Starter  | 250     | \$19        |
| Creator  | 700     | \$49        |
| Business | 1,500   | \$99        |

Credits never expire. See [Credit packages](/billing/credit-packages) for monthly subscription options.

## Next steps

<CardGroup cols={2}>
  <Card title="How it works" icon="wand-magic-sparkles" href="/how-it-works">
    A deeper look at the AI models and pipeline behind each asset type.
  </Card>

  <Card title="Awareness stages" icon="bullseye" href="/concepts/awareness-stages">
    Understand how the 5-stage framework shapes your scripts and creative.
  </Card>

  <Card title="Video ads guide" icon="film" href="/guides/video-ads">
    Detailed options for quality tiers, ad lengths, and formats.
  </Card>

  <Card title="Credit costs" icon="coins" href="/billing/credit-costs">
    Full cost breakdown for every asset type and generation step.
  </Card>
</CardGroup>