> ## Documentation Index > Fetch the complete documentation index at: https://docs.aytada.app/llms.txt > Use this file to discover all available pages before exploring further. # Aytada: AI Creative Marketing Studio > Aytada generates video ads, banners, flyers, and jingles from a product description. Strategy and ideation are free — pay only when you render. Aytada is an AI-powered Creative Marketing Studio that turns your product description into finished marketing assets. Describe what you sell, choose your creative direction, and Aytada generates scroll-stopping video ads, display banners, social flyers, and brand jingles — all shaped by the psychology of where your customer is in their buying journey. Strategy and ideation are always free; you only spend credits when you render a final asset. Sign up for free, generate your first ad concept, and render your first asset in minutes. See the full AI pipeline from product input to downloadable MP4, banner, or jingle. Learn how campaigns organise all your assets — video, static, and audio — in one hub. Understand the Eugene Schwartz framework that drives every script Aytada writes. ## What Aytada creates Aytada generates four types of marketing creative from a single campaign. Each asset inherits the same brand identity, creative style, and awareness stage so your messaging stays cohesive across every channel. Cinematic short-form ads for TikTok, Instagram Reels, and YouTube Shorts. Choose Standard or Pro quality, and Short (3 scenes), Standard (5 scenes), or Extended (7 scenes) length. Typography-first display banners for Google Display, Facebook, and Instagram, with AI-composited product photography baked in. Eye-catching flyers and posters for product launches, promotions, and brand awareness — ready for social media and print. Professional audio jingles and background tracks matched to your brand personality and ad tone. ## Built on the 5 Stages of Customer Awareness Every script Aytada writes is anchored to Eugene Schwartz's **Five Stages of Customer Awareness** from *Breakthrough Advertising* (1966). The framework recognises that your audience isn't a single homogeneous group — some people don't know they have a problem yet, while others are already comparing your product to competitors. Showing the wrong message to the wrong stage wastes ad spend and repels buyers. When you create a campaign, you tell Aytada which stage your target audience is currently at: | Stage | Mindset | What the ad does | | ------------------ | ---------------------- | ------------------------------------------------------------ | | **Unaware** | No problem recognition | Tells a story that surfaces the problem — no product mention | | **Problem aware** | Recognises the pain | Validates the frustration and names it clearly | | **Solution aware** | Knows solutions exist | Guides toward your category and builds trust | | **Product aware** | Knows your product | Handles objections with demos and social proof | | **Most aware** | Ready to buy | Drives urgency with offers and friction removal | Aytada injects the appropriate narrative strategy, visual direction, and voice tone into every step of the generation pipeline based on the stage you select. Read more in [Awareness stages](/concepts/awareness-stages). ## Credit system Aytada uses a simple credit system with no opaque token layers. **Strategy, ideation, and scene breakdowns cost zero credits** — you can explore concepts and read full scripts before committing to anything. Credits are only deducted when you render a finished asset. | Action | Credits | | -------------------------------- | ------- | | Generate ideas | Free | | Generate scenes | Free | | Standard script (GPT-5.5) | 2 cr | | Premium script (Claude Opus 4.7) | 5 cr | | Video — Standard tier, per scene | 15 cr | | Video — Pro tier, per scene | 40 cr | | Ad banner | 4 cr | | Social flyer | 5 cr | | Brand jingle | 5 cr | Credits never expire. Buy a one-time package or subscribe to a monthly plan — whichever fits how you work. See [Credit packages](/billing/credit-packages) for pricing. New accounts start with zero credits. Sign up and explore the idea board and script generator at no cost before deciding whether to purchase. ## Who Aytada is for Aytada is designed for anyone who needs high-quality marketing creative without the cost and lead time of a traditional agency: * **DTC founders** who launch and iterate on product ads themselves * **Social media managers** handling content across multiple brands * **E-commerce brands** running paid acquisition on TikTok, Meta, and Google * **Creators and personal brands** who want professional ads that sound and look authentic * **Marketing agencies** producing assets for multiple clients at scale ## Next steps Create your account and generate your first ad concept in under five minutes. Read a detailed walkthrough of the AI production pipeline. See the full credit cost breakdown for every asset type and quality tier. Answers to common questions about credits, rendering, and account management.