> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aytada.app/llms.txt
> Use this file to discover all available pages before exploring further.
# Generate brand jingles and audio tracks
> Create 15–60 second brand jingles, background music tracks, and sound effects with Aytada's tiered music engine, then mix them into your video ads.
Aytada's audio generation engine turns your brand voice, ad tone, and campaign context into original music — from quick background loops to full lyric-driven jingles. All audio is generated as standalone assets that you can download, or mixed directly into your video ads during the stitching step.
**Cost: 5 credits per jingle.**
## What you can generate
15–60 second branded songs with lyrics, melody, and structure. Ideal for radio-style brand recall and platform-native audio identity.
Instrumental loops and full tracks that run underneath your video ad voiceover or social content.
Scene-appropriate ambient sounds for individual video scenes — atmosphere, transitions, and product reveals.
## Music model tiers
Aytada selects a generation model based on the type of output you need and the production quality required. You can choose the tier explicitly in the Studio or let the system select automatically based on your jingle style.
| Tier | Best for | Characteristics |
| ---------------------------------------- | ----------------------------------------------- | -------------------------------------------------------------------------- |
| Budget loops (ACE-Step) | High-volume background content, drafts | Ultra-low cost, supports track outpainting to extend length |
| Lyric-driven jingles (MiniMax Music 2.0) | Branded "ad songs" with vocals | Synchronized vocals, predictable structure via `[Verse]` / `[Chorus]` tags |
| High-end instrumentals (CassetteAI) | Premium brand content, no vocal | 44.1 kHz stereo, artifact-free in under 2 seconds |
| Granular composition (ElevenLabs Music) | Specific narrative beats, section-level control | Per-section lyrics, style overrides, precise emotional arcs |
The Budget tier is a strong default for video ad background tracks where the music is ducked under voiceover. The Lyric-driven tier is the right choice when the jingle itself is the ad — such as a 15-second audio spot or a branded social sound.
## The Sonic Identity framework
When you generate a jingle, Aytada does not ask you to write a music prompt from scratch. It derives the sonic direction from the creative signals already in your campaign:
* **Ad tone** → tempo, energy, and emotional register (e.g., Luxury maps to slow, orchestral; Aggressive maps to fast, driving beat)
* **Business type** → instrumentation style (e.g., Fitness gets punchy percussion; Restaurant gets warm acoustic textures)
* **Creative style** → structural approach (e.g., Storytelling style generates a narrative arc; Direct Response gets a tight hook-chorus loop)
* **Script hook** → lyric seed for the opening line, ensuring the jingle reinforces the same message as the video ad
The system outputs a full sonic brief — BPM, key mood words, suggested instruments, and a lyric seed — before generation begins. You can review and edit this brief in the Studio before committing to the final render.
### Structural tags for lyric-driven jingles
When using the MiniMax 2.0 or ElevenLabs Music tiers, Aytada wraps your lyrics in structural tags to control the song's shape:
```
[Intro]
Brand hook line
[Verse]
Problem or story setup
[Chorus]
Brand name + core benefit (most memorable, most repeated)
[Outro]
CTA or brand sign-off
```
You can edit the generated lyrics in the Studio before rendering.
## Using jingles in video ads
Once a jingle or background track is generated, it appears as an audio asset in your project. You have two ways to use it with a video ad:
1. **Background mix** — during the Stitch step, select the track as background music. It plays at a reduced volume underneath the voiceover automatically.
2. **Standalone audio export** — download the MP3 and use it independently in your own video editing workflow or as an audio-only ad placement.
Generate background music at the Budget tier for your first video ad draft. Once the visual and script direction is locked, upgrade to a higher-tier jingle for the final production version to avoid spending credits on music for a concept that may change.
Lyric generation occasionally misses nuances in very specific product names or technical terminology. Review the lyrics in the Studio before final render, especially if your brand name has an unconventional spelling or pronunciation.
## Jingle styles
When creating a jingle you select a music style that guides the generation:
| Style | Best for | Sound character |
| ----------------- | -------------------------------- | --------------------------------------------- |
| Lo-fi Chill | SaaS, digital products, creators | Mellow keys, vinyl crackle, 80–90 BPM |
| Corporate Modern | SaaS, services, education | Plucky synths, clean percussion, tech-forward |
| Upbeat Pop | E-commerce, fitness, food | Driving bassline, bright melodies, claps |
| Cinematic Ambient | Luxury, real estate, services | Reverb pads, strings, epic build-up |
| Acoustic Warm | Restaurants, service, creators | Acoustic guitar, piano, organic textures |
Learn how voiceover is generated and mixed with your video and background music.
See how music tracks are mixed into the final stitched video ad.