> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aytada.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Aytada credit packages and pricing

> Buy credits once and use them whenever you want — no subscriptions, no expiry. Strategy and ideation are always free; credits only for rendered assets.

Aytada runs on a simple credit system: you buy a bundle of credits and spend them only when you render assets. There are no monthly fees, no seat licenses, and no expiry dates. Strategy sessions, idea generation, and scene breakdowns never cost a credit — you only pay when you produce a finished video clip, banner, flyer, voiceover, or jingle.

## Credit packages

<Note>
  Credits never expire. Your balance rolls over indefinitely until you use it.
</Note>

### USD pricing (PayPal)

PayPal is the default payment method for global users. Prices are in US dollars.

<CardGroup cols={3}>
  <Card title="Starter" icon="seedling">
    **250 credits**

    **\$19**

    \$0.076 per credit
  </Card>

  <Card title="Creator" icon="star">
    **700 credits** — Most Popular

    **\$49**

    \$0.070 per credit · save 8%
  </Card>

  <Card title="Business" icon="building">
    **1,500 credits**

    **\$99**

    \$0.066 per credit · save 13%
  </Card>
</CardGroup>

### ZAR pricing (Paystack)

South African users are automatically shown Rand pricing at checkout. Paystack is used for ZAR transactions.

| Package  | Credits  | Price  |
| -------- | -------- | ------ |
| Starter  | 250 cr   | R299   |
| Creator  | 700 cr   | R799   |
| Business | 1,500 cr | R1,649 |

<Info>
  Your currency is detected automatically based on your location. If you are in South Africa, you will see Rand prices and be directed to Paystack. All other users see USD prices via PayPal.
</Info>

## Subscription plans

If you produce ads regularly, a monthly subscription gives you a fresh credit top-up at the start of every billing cycle at the same per-credit rate as a one-time purchase.

| Plan     | Monthly credits | Monthly price |
| -------- | --------------- | ------------- |
| Starter  | 250 cr/mo       | \$19 / R299   |
| Creator  | 700 cr/mo       | \$49 / R799   |
| Business | 1,500 cr/mo     | \$99 / R1,649 |

<Note>
  Subscription credits are added at the start of each billing cycle. If a payment fails, your subscription is marked past due — see [Payment methods](/billing/payment-methods) for what to do next.
</Note>

## What is always free

You can explore the entire strategy and ideation workflow without spending a single credit:

* **Campaign strategy** — AI-powered audience, messaging, and goals framework
* **Idea generation** — three ad concepts per product (first run)
* **Scene breakdowns** — full visual scene plans for your script

Credits are only deducted when you generate a rendered asset. See [Credit costs](/billing/credit-costs) for a full breakdown.

## How to purchase credits

<Steps>
  <Step title="Open the credits page">
    Go to **/dashboard/credits** in your Aytada dashboard.
  </Step>

  <Step title="Select a package">
    Choose Starter, Creator, or Business depending on how many credits you need.
  </Step>

  <Step title="Complete checkout">
    You will be redirected to PayPal (USD) or Paystack (ZAR) to complete the secure payment.
  </Step>

  <Step title="Credits appear instantly">
    Once payment is verified, credits are added to your account immediately via webhook fulfillment.
  </Step>
</Steps>

<Tip>
  All checkouts are SSL encrypted. Aytada never stores your card details — payment is handled entirely by PayPal or Paystack.
</Tip>